Marcus Donald People
Brand Identity / UI/UX / Visual Design

Brand identity and website for recruitment agency Marcus Donald People. Working together with the Creative Director I worked on all visual aspects of the site and brand identity. The concept behind the branding was Understanding People.

Creative Direction: Tony Coppin


We undertook an extensive exploration phase covering the brand's visual territory, we collected inspiration and explored a wide range of logotype directions. Being a recruitment agency mainly focusing on the tech industry the logotype takes a cue from the forward slash found in code and internet URL's.

MDP Visual territoryMDP Visual territory
MDP ProcessMDP Process

Final logotype

Final logotype and stationary.



The homepage cycled through different covers with imagery, quotes and animations to create a dynamic feel.

MDP HomepageMDP Homepage
MDP Homepage animationMDP Homepage animation

Day in the life

To be more transparent and personable we created a Day in the life of a MDP employee to give potential clients a better view of how Marcus Donald People work. I wrote the script, copy and did all photography in their office space that was turned into a click through slide show.

MDP Day-in-the-life-LargeMDP Day-in-the-life-Large
MDP Day in the life allMDP Day in the life all