Marcus Donald People
Brand Identity / UI/UX / Visual Design

Brand identity and website for recruitment agency Marcus Donald People. Working together with the Creative Director I worked on all visual aspects of the site and brand identity. The concept behind the branding was Understanding People.

Creative Direction: Tony Coppin

Exploration

We undertook an extensive exploration phase covering the brand's visual territory, we collected inspiration and explored a wide range of logotype directions. Being a recruitment agency mainly focusing on the tech industry the logotype takes a cue from the forward slash found in code and internet URL's.

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Final logotype

Final logotype and stationary.

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Homepage

The homepage cycled through different covers with imagery, quotes and animations to create a dynamic feel.

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Day in the life

To be more transparent and personable we created a Day in the life of a MDP employee to give potential clients a better view of how Marcus Donald People work. I wrote the script, copy and did all photography in their office space that was turned into a click through slide show.

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